Mingyang

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Mingyang Motor Company
Native name
明阳汽車公司
Iberic name
Míngyáng Qìchē Gōngsī
Public
IndustryAutomotive
Founded26 September 1907; 117 years ago (1907-09-26)
FoundersMinh Zhiqiang
Yang Meilin
Headquarters
Xinji, Monsilva
Area served
Worldwide
ProductsAutomobiles
Brands
Production output
~5,500,000 vehicles (2022)
RevenueIncrease ¥762 billion (2017)
Number of employees
52,000 (2017)

Mingyang (Monsilvan: 明阳; pinyin: Míngyáng), officially Mingyang Motor Company, is a Monsilvan automobile manufacturer which has produced luxury vehicles since 1908, making it Monsilva's oldest automobile manufacturer, and one of the oldest major companies still operating in Monsilva. Mingyang was founded by Monsilvan mechanical engineer Yang Meilin and Baltanese-Monsilvan railway engineer Ming Zhiqiang (born Minh Chí Cường) in September 1907. The company began producing its first vehicles in 1908, however as it was only based in a small warehouse in Xinji, the company operated more as a garage for vehicle repairs. The company began producing its vehicles commercially around 1928, with Yang and Ming having grown from engineers in a garage, to full blown entrepreneurs.

The company saw significant success throughout the 1930s, 40s and 50s as it dominated the Monsilvan automobile market during a period where purchasing a car was becoming a much more frequent occurrence. The company's growth during this period allowed it to begin opening other production plants across Terraconserva and begin expanding its business. Controversially, the company produced all of the government's vehicles during the martial rule period in Monsilva, however Mingyang has made multiple statements since the end of the period in 1978 saying that the company had little to no choice in the matter.

Mingyang's hold on the Monsilvan luxury vehicles market began slipping in the 1980s as the company's biggest competitor in the automobile industry, Chienkun Rúlla, began to produce its own luxury vehicles which were a huge success. Despite falling behind Chienrú in private vehicle sales globally, Mingyang still stands as the second largest automobile manufacturer in Monsilva and has made a name for itself in multiple other countries as well. However, its former rivalry has not prevented Mingyang from cooperating with Chienrú on multiple business ventures. In 2006, the company split itself into 5 different brands, Mingyang, Hongmei Automobile, Shensi, Litsu'o and Dache Motors. Mingyang is the company's international brand, with all of the other brand's vehicles being sold internationally under the branding Mingyang alongside the original Mingyang branded cars. In terms of the Monsilvan brands, Hongmei branding is for standard SUVs and passenger vehicles; Shensi is for premium electric vehicles; Litsu'o is used for SUVs and MPVs; and Dache is used on commercial vehicles, light trucks, and MPVs.

As of 2022, the company has conceptualized around 450 different vehicles models under 5 different brands, with a total of around 78 models currently in production as of 2023, the most of any automobile manufacturer operating in Monsilva. However only 32 of these models are sold outside of Monsilva. In 2017, Mingyang employed more than 52,000 people globally. The company's global headquarters is located in Xinji, Monsilva. Mingyang has production plants located in five countries across Terraconserva, but sells its vehicles to even more countries across Ostlandet and Ecros. The company produces and sells over 5.5 million units annually.

Locations

Headquarters

Branches

Production plants

Ostlandet

Ecros

Models

Mingyang branding

Mingyang Yuwang, one of Mingyang's most popular models.
The Mingyang Ma'an is one of the company's latest models.

Although internationally the Mingyang branding is used on all vehicles produced by any brand of the Mingyang Motor Company, in Monsilva it is only used on some of the vehicles produced. As of 2023, the 13 Mingyang branded products still in production are:


Hongmei branding

Hongmei Chufen, sold internationally as the Mingyang Chufen.
Originally, the Hongmei Moyin was going to sold internationally, however due to its small size, many nations were concerned for the vehicles' passengers' safety when inside. Although the company reassured it would be safe, citing its good record within Monsilva, its international release ended up being cancelled.

In Monsilva, the Hongmei branding is used on many of Mingyang's SUVs and passenger vehicles. However, internationally, 8 of these vehicles are sold under the Mingyang branding while the others are not sold abroad. As of 2023, the 23 Hongmei branded products still in production are:

  • Hongmei Baosam
  • Hongmei Bianli
  • Hongmei Chinghai (Monsilva only)
    • Hongmei Chinghai Plus (Monsilva only)
  • Hongmei Chunfen
  • Hongmei Chumu
  • Hongmei Fati (Monsilva only)
  • Hongmei Genzong
  • Hongmei Gewdao
  • Hongmei Janghu (Monsilva only)
  • Hongmei Jingshen (Monsilva only)
  • Hongmei Jishi (Monsilva only)
    • Hongmei Jishi Plus (Monsilva only)
  • Hongmei Kishu (Monsilva only)
  • Hongmei Kwazu (Monsilva only)
  • Hongmei Liji (Monsilva only)
  • Hongmei Linghun (Monsilva only)
  • Hongmei Moyin (Monsilva only)
  • Hongmei Shikai (Monsilva only)
    • Hongmei Shikai Plus (Monsilva only)
  • Hongmei Waitao
  • Hongmei Zi'an (Monsilva only)
  • Hongmei Zongji


Shensi branding

The Shensi Zihwang is Mingyang's latest model release, with the first model being sold in May 2023.

In Monsilva, the Shensi branding is used on many of Mingyang's premium electric vehicles. However, internationally, 5 of these vehicles are sold under the Mingyang branding while the others are not sold abroad. As of 2023, the 7 Shensi branded products still in production are:


Litsu'o branding

The Litsu'o Hoyan, sold internationally as Mingyang Hoyan, is one of the most popular Mingyang products outside of Monsilva.
The Litsu'o ChanSing has been announced as planned for an international release, but as of June 2023, no advances have been made.

In Monsilva, the Litsu'o branding is used on many of Mingyang's SUVs and MPVs. However, internationally, 5 of these vehicles are sold under the Mingyang branding while the others are not sold abroad. As of 2023, the 14 Litsu'o branded products still in production are:

  • Litsu'o ChanSing (Monsilva only)
  • Litsu'o Hoyan
  • Litsu'o Jaochu
  • Litsu'o Loyeh
  • Litsu'o Nihao (Monsilva only)
  • Litsu'o Renba (Monsilva only)
  • Litsu'o Renwu (Monsilva only)
  • Litsu'o Tanchan
  • Litsu'o Tsinchi
  • Litsu'o Yinbu (Monsilva only)
  • Litsu'o Yinwei (Monsilva only)
  • Litsu'o Yujao (Monsilva only)
  • Litsu'o Yinyang (Monsilva only)
  • Litsu'o Zilao (Monsilva only)


Dache branding

The Dache Layda is the only model under the Dache brand that is produced internationally. It is sold outside Monsilva as the Mingyang Layda.
The Dache F30 is Monsilva's most sold pickup truck.

In Monsilva, the Dache branding is used on many of Mingyang's commercial vehicles, light trucks, and MPVs. However, internationally, only the Dache Layda is sold under the Mingyang branding while the others are not sold abroad. As of 2023, the 21 Dache branded products still in production are:

  • Dache F30 (Monsilva only)
  • Dache F70 (Monsilva only)
  • Dache Layda
  • Dache M60 (Monsilva only)
  • Dache M70 (Monsilva only)
  • Dache M80 (Monsilva only)
  • Dache M90 (Monsilva only)
  • Dache Rongyu (Monsilva only)
  • Dache S30 (Monsilva only)
  • Dache S50 (Monsilva only)
    • Dache S50T (Monsilva only)
  • Dache SingSing3 (Monsilva only)
  • Dache SingSing5 (Monsilva only)
  • Dache SingSing9 (Monsilva only)
  • Dache SingSingT (Monsilva only)
    • Dache SingSingT C-type (Monsilva only)
  • Dache T10 (Monsilva only)
  • Dache T20 (Monsilva only)
  • Dache T30 (Monsilva only)
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