Chienrú Sports

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Chienrú Sports
Private
IndustryRetail
FoundedMarch 5, 2024; 11 months ago (2024-03-05)
Headquarters,
Number of locations
437 stores in TBD countries
ProductsClothing
Sportswear
Sports equipment
RevenueIncrease ¥25 billion
Number of employees
26,250 (2024)
ParentChienrú
WebsiteCSports.com

Chienrú Sports is a joint Monsilvan-Reykani sporting goods retailer headquartered in Reykanes. With over TBD stores in TBD countries and regions (2024) it is one of the largest sporting goods retailer in the world. It is a subsidiary of Chienrú.

The company manages the research, design, production, logistics and distribution of its products in-house; partners with global suppliers; and markets its own brands directly to consumers in Chienrú Sports-branded big-box stores. The retailer stocks a wide range of sporting goods, from Bicycles to advanced scuba diving equipment, usually in large, big-box superstores averaging 4,000m2 in size. Its research and development facilities are located across the world, where the company develops its product designs, registering up to 40 patents per year.

The decision to make the company came from multiple earning calls between 2020 and 2024. It was decided to created the Sports retailer company, to expand the Chienrú brand name and it was seen as a good investment. It is part of Chienrú's 2024 expansion plan. Multiple small sports brand was bought up or collaborated with the launch. Chienrú Sports was launched on 5 March 2024, 4 days later, it's sister company Chienrú Proton was launched.

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